Digital transformation, and more.
Petralian came to life in 2009. We grew to a team of eight, operating from Shenzhen and Foshan and offering full-service digital design, web, e-commerce development, SEO, branding, campaign management, and consultation. Since 2015 I decided to move to Belgium for a while and dedicate more time to another project, my daughter. Quickly I missed the Asian speed, and after two years working between Guangzhou and Hong Kong, I joined dentsu International‘s Isobar commerce as a project director.
Now, petralian.com is my personal site, where I post some ideas and experiences I had over the years working in China, Europe, and Hong Kong.
“ Nathan directed e-commerce transformation for brands including Lululemon, Pandora, Gaastra, Amore Pacific, Etude House, De’Longhi, Braun, Kenwood, I.T Apparels, Shiseido, NARS, Clé de Peau Beauté, Laura Mercier, Lanvin, Microsoft, Giant Bicycles and more.
I am also an Adobe Certified Expert – Magento Commerce Business Practitioner, Certified Salesforce Administrator, Email Specialist and Accredited Sales Professional.
ARTICLES
Shoppable media as an omnichannel strategy, a WARC exclusive article
I had the opportunity to write an article for WARC. This WARC exclusive article talks about shoppable media, which has been one of the hottest topics for our industry recently. The article was co-authored with Patrick Deloy, the managing director of Isobar Commerce.
One site, many devices and screen sizes
Browsing the internet with a mobile device has increased by 192.5% since 2010. The experience of browsing a website from your comfortable home office compared with browsing on your mobile phone is a whole lot different.
How much does a website cost?
What should I expect to pay for my new website? Do I need Ecommerce? Do I need SEO? Learn more about what influences the cost of building your website.
WORK
Inagrid
Smart city solutions by IoT; name creation, corporate branding, and web user interface design.
UNIICO
High-end phone covers for popular smartphones; Ad design, consulting, PPC and digital marketing on Amazon.com.
iluminas
B2B residential, office, commercial and industrial lighting solutions; Name creation, branding, website design, brochure, catalog design, and printing.