Digital transformation, and more.

Petralian came to life in 2009. It was a small team of eight, operating from Shenzhen and Foshan and offering full-service digital design, web, e-commerce development, SEO, branding, campaign management and consultation. Since 2015 I decided to dedicate more time on other projects, and eventually moved to Hong Kong in 2018 to join Isobar Commerce as Project Director. Now, is my personal site, where I post some ideas and experiences I had over the years working in China, Europe, and Hong Kong.

Nathan directed e-commerce transformation for brands including Lululemon, Pandora, Gaastra, Amore Pacific, Etude House, De’Longhi, Braun, Kenwood, I.T Apparels, Shiseido, NARS, Clé de Peau Beauté, Laura Mercier, Lanvin, Microsoft and more.

I am also an Adobe Certified Expert – Magento Commerce Business Practitioner, Certified Salesforce Administrator, Email Specialist and Accredited Sales Professional.


One site, many devices and screen sizes

June 7th, 2019|

Browsing the internet with a mobile device has increased by 192.5% since 2010. The experience of browsing a website from your comfortable home office compared with browsing on your mobile phone is a whole lot different.





High-end phone covers for popular smartphones; Ad design, consulting, PPC and digital marketing on



B2B residential, office, commercial and industrial lighting solutions; Name creation, branding, website design, brochure, catalog design, and printing.

More work

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