Digital transformation, and more.

Petralian came to life in 2009. We grew to a team of eight, operating from Shenzhen and Foshan and offering full-service digital design, web, e-commerce development, SEO, branding, campaign management, and consultation. Since 2015 I decided to move to Belgium for a while and dedicate more time to another project, my daughter. Quickly I missed the Asian speed, and after two years working between Guangzhou and Hong Kong, I joined dentsu International‘s Isobar commerce as a project director.

Now, is my personal site, where I post some ideas and experiences I had over the years working in China, Europe, and Hong Kong.

Nathan directed e-commerce transformation for brands including Lululemon, Pandora, Gaastra, Amore Pacific, Etude House, De’Longhi, Braun, Kenwood, I.T Apparels, Shiseido, NARS, Clé de Peau Beauté, Laura Mercier, Lanvin, Microsoft, Giant Bicycles and more.

I am also an Adobe Certified Expert – Magento Commerce Business Practitioner, Certified Salesforce Administrator, Email Specialist and Accredited Sales Professional.






High-end phone covers for popular smartphones; Ad design, consulting, PPC and digital marketing on



B2B residential, office, commercial and industrial lighting solutions; Name creation, branding, website design, brochure, catalog design, and printing.

More work

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