I had the opportunity to write an article for WARC. This WARC exclusive article talks about shoppable media, which has been one of the hottest topics for our industry recently. The article was co-authored with Patrick Deloy, the managing director of Isobar Commerce.
Browsing the internet with a mobile device has increased by 192.5% since 2010. The experience of browsing a website from your comfortable home office compared with browsing on your mobile phone is a whole lot different.