The Customer Account Monolith Is an Anti-Pattern for Shopify Extensions
A thousand-line profile block in one extension fights merchant menu IA. Split full-page extensions by job and align with how customers navigate account tasks.
Continue reading →Perspectives on Technology and Change
Practical writing on enterprise AI, execution, and commercial outcomes — from builders shipping with agents to career notes from the field.
AI & Building
Shipping with agents: memory systems, dev tooling, site builds, and quality gates.
Career
Roles, teams, and lessons from leading programs — including when agents are in the toolchain.
Commerce & Marketing
Ecommerce, CX, agencies, and growth systems — commercial outcomes in practice.