iluminas is a high-end lighting company providing residential, office / commercial and industrial lighting solutions B2B. Petralian created the name iluminas. Iluminas comes from the Spanish word: enlighting, which is a direct indication to the company the name iluminas represents. We then built the branding around the first two letters of iluminas. The icon is a dark grey square with 2 bright yellow stripes in it representing the il, it is very simple yet very recognizable.