Transforming Businesses in the Digital Era

With over 15 years of experience driving digital growth for global brands, I am passionate about helping companies succeed in the digital age.

As a strategic advisor, I partner with organizations to:

  • Develop data-driven strategies that deliver real business impact
  • Design seamless digital experiences that connect with customers
  • Optimize operations and unlock efficiencies through technology
  • Build future-ready teams and capabilities

Previously, I led the Hong Kong business for Merkle, a leading customer experience management company, where I advised international brands on digital transformation and leveraging customer data to drive growth.

Before that, I founded Petralian, a digital agency providing end-to-end services from web design to e-commerce and digital marketing.

With deep expertise across digital transformation, customer experience management, and business strategy, I understand both strategic and executional challenges. I thrive on guiding diverse teams to think ambitiously, leverage technology intelligently, and deliver solutions tailored to their business and market.

If you want to drive tangible results in today’s digital landscape, let’s connect.

Nathan directed digital transformation for brands including Lululemon, Pandora, Gaastra, Amore Pacific, De’Longhi Group, I.T Apparels, Shiseido Group, Lanvin, Microsoft, Estee Lauder Companies, Langham Group, British American Tobacco, Giant Bicycles and many more.

I am also an Adobe Certified Expert – Magento Commerce Business Practitioner, Certified Salesforce Administrator, Email Specialist and Accredited Sales Professional.





High-end phone covers for popular smartphones; Ad design, consulting, PPC and digital marketing on



B2B residential, office, commercial and industrial lighting solutions; Name creation, branding, website design, brochure, catalog design, and printing.

Contact me on LinkedIn