Digital transformation, and more.
Petralian came to life in 2009. It was a small team of eight, operating from Shenzhen and Foshan and offering full-service digital design, web, e-commerce development, SEO, branding, campaign management and consultation. Since 2015 I decided to dedicate more time on other projects, and eventually moved to Hong Kong in 2018 to join Isobar Commerce as Project Director. Now, petralian.com is my personal site, where I post some ideas and experiences I had over the years working in China, Europe, and Hong Kong.
“ Nathan directed e-commerce transformation for brands including Lululemon, Pandora, Gaastra, Amore Pacific, Etude House, De’Longhi, Braun, Kenwood, I.T Apparels, Shiseido, NARS, Clé de Peau Beauté, Laura Mercier, Lanvin, Microsoft and more.
I am also an Adobe Certified Expert – Magento Commerce Business Practitioner, Certified Salesforce Administrator, Email Specialist and Accredited Sales Professional.