Digital transformation, and more.

Petralian came to life in 2009. We grew to a team of eight, operating from Shenzhen and Guangzhou (Foshan) and offering full-service digital design, web, e-commerce development, SEO, branding, campaign management, and consultation.

In 2015, I decided to move to Belgium for a while with my family, and dedicate more time to another project, my (then) two years old daughter. Quickly we all missed Asia, so we moved back to China, where I peddled up and down between Hong Kong and Nansha while working at Swisscoat, a B2B lenses manufacturer. After two years building the B2C business for Swisscoat, I moved from brand to agency and joined dentsu International as a project director. Enjoying the fast paced work with like minded professionals, I got promoted to business director, then general managar. Since August 2022, I am leading Merkle Hong Kong as Managing Director. is a nice memory. I sometimes come here to make a few updates here and there. However, this site is pretty inactive. If you want to follow or contact me, please use my LinkedIn.

Nathan directed e-commerce transformation for brands including Lululemon, Pandora, Gaastra, Amore Pacific, Etude House, De’Longhi, Braun, Kenwood, I.T Apparels, Shiseido, NARS, Clé de Peau Beauté, Laura Mercier, Lanvin, Microsoft, Giant Bicycles and more.

I am also an Adobe Certified Expert – Magento Commerce Business Practitioner, Certified Salesforce Administrator, Email Specialist and Accredited Sales Professional.






High-end phone covers for popular smartphones; Ad design, consulting, PPC and digital marketing on



B2B residential, office, commercial and industrial lighting solutions; Name creation, branding, website design, brochure, catalog design, and printing.

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