The Rise of Customer Experience Management: Why It Matters and How to Make the Most of It

January 5th, 2024|Categories: Industry News|

In today's digital landscape, customer experience management (CXM) has become essential. It refers to strategically designing frictionless, personalized customer interactions across all channels. The goal is to meet rising consumer expectations and turn customers into enthusiastic brand advocates.

Shoppable media as an omnichannel strategy, a WARC exclusive article

March 30th, 2021|Categories: Industry News|

I had the opportunity to write an article for WARC. This WARC exclusive article talks about shoppable media, which has been one of the hottest topics for our industry recently. The article was co-authored with Patrick Deloy, the managing director of Isobar Commerce.

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