Nathan Petralia
Twenty years leading complex digital and commercial programs across Asia, across B2C, B2B and regulated industries for fortune 500's.
I have built and scaled consulting and delivery teams, started Merkle Hong Kong, and served as Country Head for Ogilvy One.
A few years ago I started building software with AI. I saw the gap between AI's promise and what organizations can operationalize is bigger than most leaders realize, and proving ROI is harder than most vendors will tell you.
The biggest AI gains come from better throughput and better decisions. Cost savings matter, but they follow execution quality.
Commercial Execution
Designing offers, shaping deals, and owning outcomes from pre-sales through long-term delivery.
Team Building and Delivery
Building accountable teams and delivering complex programs with clear operating metrics.
Enterprise AI in Practice
Hands-on understanding of governance, adoption, and operating model changes needed to move AI beyond pilots.