Nathan Petralia
Twenty years leading complex digital and commercial programs across Asia, across B2C, B2B and regulated industries for fortune 500's.
I have built and scaled consulting and delivery teams, started Merkle Hong Kong, and served as Country Head for Ogilvy One.
A few years ago I started building software with AI. I saw the gap between AI's promise and what organizations can operationalize is bigger than most leaders realize, and proving ROI is harder than most vendors will tell you.
The biggest AI gains come from better throughput and better decisions. Cost savings matter, but they follow execution quality.
Brands I worked with
What clients say
I had the good fortune of working with Nathan for a couple of years. He has unrelenting enthusiasm, tenacity, and rigor to make things happen. He is one of the best business operators I have worked with.
Prasad DeshpandeSenior business leader Nathan is highly solution-oriented, entrepreneurial, and adaptable. His ability to deliver solutions to business challenges makes him a reliable partner.
Chor TsangSenior Manager, UX, Shiseido Group Nathan is proof that you don't have to be a 'creative' to be creative. He is an enthusiastic, passionate person who provides fresh perspectives and innovative solutions.
Ric DunnCreative Content Manager, Cathay Pacific Nathan has been a trusted partner since 2018. He helps clients make the right decisions and offers pragmatic solutions to complex problems.
Giovanni CirilloGlobal Ecommerce Director, IT Apparels Nathan is always willing to contribute, whether it's solutions, time, or energy. His vast knowledge of eCommerce platforms and ability to adapt makes him a pleasure to work with.
Ed WilliamsUser experience strategy, platform specialist Nathan pioneered Merkle's Hong Kong launch, created the market service set and go-to-market strategy, and rapidly scaled operations while achieving group revenue targets.
Anthony ChanChief Growth Officer B2B, Merkle
Commercial Execution
Designing offers, shaping deals, and owning outcomes from pre-sales through long-term delivery.
Team Building and Delivery
Building accountable teams and delivering complex programs with clear operating metrics.
Enterprise AI in Practice
Hands-on understanding of governance, adoption, and operating model changes needed to move AI beyond pilots.