Practical writing on using AI well

I'm Nathan Petralia — operator and writer on enterprise AI, file memory, and getting agents to production.

What worked, what failed, and what helped me move from pilot to production.

New posts ship on the blog; the weekly digest catches what you missed — one email, practical only.

Nathan Petralia at HKU

Nathan Petralia

I have spent two decades leading digital and commercial programs across APAC. Today I build AI products and use agents daily across consulting, practice building, go-to-market, delivery governance, and operational leadership.

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New this weekHong Kong night market shoppers at adjacent stalls, one paying by phone, illustrating two social commerce habits in one real place.
Strategic

WeChat Mini Programs vs Instagram Shop: Where Social Commerce Still Needs a Human Program Owner

Best forCommerce and CX leaders choosing between APAC super-app mini programs and Western social shop surfaces who need a governance model, not another platform pitch

WeChat Mini Programs and Instagram Shop both promise in-app checkout, but they govern data, pace, and accountability differently. Neither replaces a human program owner who owns the calendar, the consent layer, and the handoff to CRM.

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Cinematic 16:9 wide shot of a construction site at dusk with an illuminated site office trailer.
Strategic

Digital Transformation Is a Repo With Agents and a Bridge File

Best forProgram executives tired of transformation theater who want delivery mechanics that connect strategy decks to weekly agent-assisted execution

Transformation programs fail when intent lives in decks and delivery lives in chat. A repo, governed agents, and a Bridge file align purpose with weekly execution.

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Cinematic 16:9 low-angle of a glass library with amber-lit shelves and light beams through dust.
Strategic

GEO Is Site Legibility for Agents

Best forMarketing and content leaders who need structural work that helps AI systems cite your site accurately

GEO is passage-level clarity so retrieval systems can quote you accurately. Here is how site legibility complements classic SEO and AIO.

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Crawl map on a wall with three glowing paths to abstract sitemap, robots, and llms icons, streetlight and moonlight, no readable text.
Hybrid

IndexNow, Sitemaps, and Why Agentic Browsing Cared About llms.txt

Best forAnyone publishing a personal or company site who wants traditional SEO discovery and GEO llms.txt to stay in sync without treating either file as a gimmick

Search crawlers read sitemaps. AI crawlers read llms.txt. Lighthouse Agentic Browsing now audits both. I wired IndexNow, sitemap regen, and llms.txt into one publish chain on petralian.com, including a date-parsing fix the audit exposed.

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Cinematic 16:9 of a tuning fork vibrating beside a typed card on a walnut desk.
Hybrid

Brand Voice in YAML: One Source for Humans and Agents

Best forMarketing ops leads who already govern voice in documents and need the same rules readable by agents without duplicating prose guides

A PDF voice guide agents never open fails at scale. YAML fields for tone, banned words, and claim limits give humans and models the same machine-readable source.

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Conference room before standup with a single clipboard on the table and chairs angled inward.
Hybrid

Session Bridge as the Standup File Agents Read First

Best forDelivery leads and program managers who want agents and humans aligned on sprint intent before standup, not after transcript archaeology

Standup worked for humans in the room. It never fed the next session. A short Bridge file after standup gives agents and teammates the same priority, blockers, and owners.

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