Unlock Your Business Potential
Fractional Services Tailored for Growth
Explore a suite of specialized services designed to drive innovation and measurable success in your organization. Discover how Nathan Petralia can transform your business with cutting-edge strategies and leadership.
Innovative Solutions
Discover how Nathan’s strategic approach can revolutionize your business operations.
Proven Expertise
Leverage Nathan’s extensive experience to achieve your business goals.
Explore My Services
Strategy and Leadership
Transform your business with expert strategic oversight and leadership. As a fractional CMO/CDO, I specialize in high-level planning and execution to drive growth, refine brand, product and customer strategy, and foster team development. My tailored approach ensures that your organization achieves measurable outcomes, whether it’s scaling operations, leading digital transformation, or aligning teams to a shared vision.
Digital Transformation
Lead and implement transformation initiatives that modernize operations, improve efficiency, and align with your strategic goals.
Example Work
Delivered a comprehensive digital strategy as Managing Director at dentsu (Merkle) for clients like Estée Lauder and Shiseido, driving growth and expanding key client engagements.
Strategic Growth
Identify growth opportunities and execute strategies to achieve long-term business success.
Example Work
Scaled operations and implemented omnichannel strategies for Ralph Lauren across five markets, resulting in increased market penetration.
Leadership and Team Development
Build and mentor high-performing teams, fostering collaboration and innovation.
Example Work
Grew a regional team from three to 26 within six months for a luxury retailer, exceeding revenue targets by 20%.
Brand Positioning
Develop a strong, differentiated brand identity that resonates with your target audience and drives brand loyalty.
Example Work
Repositioned Shiseido Group brands to align with rapidly evolving consumer expectations, enhancing visibility and market share.
Customer Experience and Engagement
Enhance customer satisfaction and loyalty with tailored strategies that improve every stage of the customer journey. Nathan specializes in creating personalized, data-driven solutions that foster meaningful connections with your customers. His expertise spans industries such as beauty, luxury, and technology, where he has helped both startups and enterprises deliver exceptional customer experiences.
Customer Experience
Optimize the customer journey to deliver seamless, engaging, and memorable experiences.
Example Work
At Swisscoat (Glassesgallery), integrated augmented reality features into ecommerce platforms, driving increased user engagement and higher sales conversions.
Experience Personalization
Use data-driven insights to create hyper-relevant interactions that build loyalty and trust.
Example Work
Developed a personalized content strategy for Shiseido, increasing organic traffic and driving ecommerce growth across multiple markets.
Customer Engagement
Build strategies to strengthen relationships with your audience through meaningful and effective engagement initiatives.
Example Work
Designed machine learning models for Shiseido, enabling data-driven personalization that generated significant increase in campaign revenue.
Market Expansion
Identify and capitalize on opportunities to enter new markets and expand your business reach.
Example Work
Led the redevelopment of Shiseido’s APAC ecommerce platforms across seven brands, enabling significant market penetration and revenue growth.
Data and Technology Integration
Unlock the power of data and technology to drive smarter decisions and improve operational efficiency. Nathan’s experience spans startups innovating with AI and enterprises integrating advanced tools at scale. He provides seamless solutions that align with your strategic goals, whether you’re exploring MarTech stacks or optimizing data analytics.
AI and Data Analytics
Leverage AI and analytics to gain actionable insights, predict trends, and optimize business performance.
Example Work
Created custom machine learning models for Estée Lauder to enhance marketing efficiency and drive revenue growth.
Data-Driven Decisioning
Enable smarter, faster decision-making with predictive analytics and clear data visualization.
Example Work
Delivered advanced analytics solutions for Peninsula Hotels, improving operational reporting and enhancing decision-making processes.
MarTech Optimization
Maximize ROI by streamlining your marketing technology stack with tools like Salesforce, Adobe, Braze.
Example Work
Partnered with global clients like BAT and Estee Lauder to implement cutting-edge MarTech solutions, enabling scalable growth.
Technology Integration
Seamlessly integrate new technologies into your existing infrastructure to enhance scalability and efficiency.
Example Work
Developed a Java-based task management system for Swisscoat, resulting in improved operational performance and reduced defect rates.
Ecommerce
Drive measurable growth with optimized ecommerce strategies and streamlined operations. Nathan has worked with startups building their first ecommerce platforms and enterprises refining established systems. By leveraging data and technology, he ensures your online sales channels deliver seamless user experiences and higher conversions.
Ecommerce Build and Optimization
Build and refine ecommerce platforms to improve user experience, increase conversions, and grow revenue.
Example Work
Led the redevelopment of Microsoft ecommerce platform in China as well as WeChat integration, delivering improved site performance and increased sales.
Revenue Growth Strategies
Design and implement strategies that drive sustained revenue growth through data-driven insights and targeted campaigns.
Example Work
Increased online revenue for Estée Lauder by developing a data-informed ecommerce growth strategy focused on personalization and user retention.
Operational Efficiency
Streamline processes and improve operational workflows to enhance productivity and reduce costs.
Example Work
Integrated ERP data into digital workstations for a manufacturing client, reducing defect rates and improving efficiency across the board.
Omnichannel Integration
Connect online and offline sales channels to deliver a seamless omnichannel experience for customers.
Example Work
Delivered an omnichannel ecommerce strategy for Ralph Lauren, driving increased customer satisfaction and market share across five markets.
Get in Touch with Nathan
Ready to transform your business? Schedule a consultation with Nathan today to explore how his expertise can drive your success. Contact us for more information on our tailored services.
★ ★ ★ ★ ★
“Nathan pioneered Merkle’s Hong Kong launch, created the market service set and go-to-market strategy, and rapidly scaled operations while achieving group revenue targets. He led and won several key regional accounts for the Dentsu group.”
Anthony Chan
Chief Growth Officer B2B – Merkle
★ ★ ★ ★ ★
“I had the good fortune of working with Nathan for a couple of years. He has unrelenting enthusiasm, tenacity, and rigor to make things happen. He is one of the best business operators I have worked with.”
Prasad Deshpande
Sr. Vice President & APAC Lead, Dentsu Global Services
“Nathan is always willing to contribute, whether it’s solutions, time, or energy. His vast knowledge of eCommerce platforms and ability to adapt makes him a pleasure to work with.”
Ed Williams, User Experience Strategy | Platform Specialist
“Nathan is proof that you don’t have to be a ‘creative’ to be creative. He is an enthusiastic, passionate person who provides fresh perspectives and innovative solutions.”
Ric Dunn, Storyhacker