Transforming Businesses in the Digital Era
With over 15 years of experience driving digital growth for global brands, I am passionate about helping companies succeed in the digital age.
As a strategic advisor, I partner with organizations to:
- Develop data-driven strategies that deliver real business impact
- Design seamless digital experiences that connect with customers
- Optimize operations and unlock efficiencies through technology
- Build future-ready teams and capabilities
Previously, I led the Hong Kong business for Merkle, a leading customer experience management company, where I advised international brands on digital transformation and leveraging customer data to drive growth.
Before that, I founded Petralian, a digital agency providing end-to-end services from web design to e-commerce and digital marketing.
With deep expertise across digital transformation, customer experience management, and business strategy, I understand both strategic and executional challenges. I thrive on guiding diverse teams to think ambitiously, leverage technology intelligently, and deliver solutions tailored to their business and market.
If you want to drive tangible results in today’s digital landscape, let’s connect.
“ Nathan directed digital transformation for brands including Lululemon, Pandora, Gaastra, Amore Pacific, De’Longhi Group, I.T Apparels, Shiseido Group, Lanvin, Microsoft, Estee Lauder Companies, Langham Group, British American Tobacco, Giant Bicycles and many more.
I am also an Adobe Certified Expert – Magento Commerce Business Practitioner, Certified Salesforce Administrator, Email Specialist and Accredited Sales Professional.
ARTICLES
The Rise of Customer Experience Management: Why It Matters and How to Make the Most of It
In today's digital landscape, customer experience management (CXM) has become essential. It refers to strategically designing frictionless, personalized customer interactions across all channels. The goal is to meet rising consumer expectations and turn customers into enthusiastic brand advocates.
Shoppable media as an omnichannel strategy, a WARC exclusive article
I had the opportunity to write an article for WARC. This WARC exclusive article talks about shoppable media, which has been one of the hottest topics for our industry recently. The article was co-authored with Patrick Deloy, the managing director of Isobar Commerce.
One site, many devices and screen sizes
Browsing the internet with a mobile device has increased by 192.5% since 2010. The experience of browsing a website from your comfortable home office compared with browsing on your mobile phone is a whole lot different.
PERSONAL PROJECTS
Inagrid
Smart city solutions by IoT; name creation, corporate branding, and web user interface design.
UNIICO
High-end phone covers for popular smartphones; Ad design, consulting, PPC and digital marketing on Amazon.com.
iluminas
B2B residential, office, commercial and industrial lighting solutions; Name creation, branding, website design, brochure, catalog design, and printing.