Empowering Your Business Through Data-Driven Innovation
Marketing, Ecommerce, AI, Digital Transformation
Unlock the potential of your business with Nathan Petralia’s expertise in marketing, ecommerce, AI and digital transformation. Deliver measurable results by leveraging advanced technologies, actionable insights, and innovative strategies to drive efficiency and sustainable business success.
Meet Nathan Petralia
Nathan Petralia is a seasoned expert in Marketing, Ecommerce, and Digital Transformation, with 18 years of experience delivering measurable growth for startups and global brands such as Estée Lauder, Shiseido, and Microsoft. He combines creative problem-solving with data-driven strategies to address complex business challenges and align technology with strategic objectives.
Passionate about fostering innovation, Nathan specializes in leveraging advanced analytics, AI, and digital ecosystems to optimize customer engagement and operational efficiency. He is dedicated to empowering businesses to succeed in a rapidly evolving digital landscape by building high-performing teams and driving sustainable growth.
Brands I worked with
Services
Nathan offers a diverse range of fractional services tailored to businesses of all sizes, from startups to global enterprises. With experience spanning multiple verticals, including retail, beauty, luxury, technology, and manufacturing, Nathan brings a deep understanding of industry-specific challenges. Each service is backed by real-world examples and measurable results, such as his work with renowned brands like Shiseido, Estée Lauder, Glassesgallery, and Ralph Lauren.
Whether you’re a startup aiming to scale or an established enterprise seeking transformation, Nathan’s expertise delivers results that matter.
Digital Marketing Strategy
Develop innovative, data-driven marketing roadmaps that integrate advanced technologies like AI and predictive analytics to drive growth, optimize operations, and achieve measurable business goals.
Ecommerce Optimization
Transform ecommerce platforms with scalable, omnichannel solutions with advanced analytics and personalization, increase conversions, and deliver measurable revenue growth effectively.
AI & Data Analytics
Leverage AI, machine learning, and predictive analytics to make informed, smarter, data-driven decisions that optimize customer experiences, reduce costs, and drive sustainable business growth.
Digital Transformation
Design and execute comprehensive digital transformation strategies that integrate cutting-edge technologies, optimize operations, and align with your business vision to achieve sustainable growth.
CX Personalization
Enhance customer engagement and loyalty with AI-driven personalization strategies that leverage customer data platforms to create tailored, impactful experiences at every touchpoint.
Martech Implementation
Design, integrate, and optimize MarTech ecosystems—including Salesforce, Adobe, and Klaviyo—to maximize ROI, streamline operations, and align technology with your business objectives.
Schedule Your Consultation Today
Unlock the potential of your business with expert guidance in digital transformation, ecommerce, and MarTech leadership. Take the first step towards innovation and growth by scheduling a personalized consultation. Let Nathan’s strategic insights and cutting-edge solutions drive your success.
Insights and Innovations
Redefining the Career Ladder: How AI Sidelines Entry-Level Learning in APAC
As artificial intelligence (AI) reshapes labor markets worldwide, the Asia-Pacific (APAC) region faces unique challenges and opportunities, with advanced economies like Hong Kong, Singapore, and South Korea experiencing significant shifts in employment patterns and...
Data Warehousing as a CDP: Can You Really Have It All?
In almost every conversation I have with clients about data and marketing technology, the question comes up: “Can’t we just use our data warehouse as a customer data platform (CDP)?” It’s easy to see why this is so appealing—organizations want to maximize existing...
Is using AI in creative work wrong?
I recently had an interesting conversation with a client who voiced a concern I’m hearing more and more often: "How do I know if the creative work I’m buying comes from a human, or if it’s been heavily influenced—or even entirely produced—by AI?" Is using AI in...
★ ★ ★ ★ ★
"Nathan is highly solution-oriented, entrepreneurial, and adaptable. His ability to deliver solutions to business challenges makes him a reliable partner."
Chor Tsang
Senior Manager, UX Consulting and Design, Digital Transformation at Shiseido Group
★ ★ ★ ★ ★
"I had the good fortune of working with Nathan for a couple of years. He has unrelenting enthusiasm, tenacity, and rigor to make things happen. He is one of the best business operators I have worked with."
Prasad Deshpande
Sr. Vice President & APAC Lead at Dentsu Global Services
★ ★ ★ ★ ★
"Nathan is proof that you don't have to be a 'creative' to be creative. He is an enthusiastic, passionate person who provides fresh perspectives and innovative solutions."
Ric Dunn
Creative Content Manager at Cathay Pacific
★ ★ ★ ★ ★
"I worked with Nathan and his team for a regional eCommerce portal launch. He was knowledgeable, professional, and always provided solutions when challenges arose."
Olina Fan
Regional E-commerce & Online Manager at Delonghi Group
★ ★ ★ ★ ★
"Nathan's design and web skills were invaluable as a founding member of CornerPortal. His insights into consumer tech and cutting-edge trends were a huge asset."
John Redfern
President & CEO at Eavor Technologies Inc.
★ ★ ★ ★ ★
"Nathan is always willing to contribute, whether it's solutions, time, or energy. His vast knowledge of eCommerce platforms and ability to adapt makes him a pleasure to work with."
Ed Williams
Director of Digital Experience at Tag
★ ★ ★ ★ ★
"Nathan pioneered Merkle's Hong Kong launch, created the market service set and go-to-market strategy, and rapidly scaled operations while achieving group revenue targets. He led and won several key regional accounts for the Dentsu group."
Anthony Chan
Chief Growth Officer B2B at Merkle
★ ★ ★ ★ ★
"Nathan has been a trusted partner since 2018. He helps clients make the right decisions and offers pragmatic solutions to complex problems."
Giovanni Cirillo
Global Ecommerce Director at IT Apparels
★ ★ ★ ★ ★
"Nathan did great work for Spark in its early stages by developing Salesforce.com as our CRM. He had a great attitude and fit in well with the team."
Chris Trigg
Co-Founder, Managing Director at OnGen Ltd
★ ★ ★ ★ ★
"Nathan developed our website logo and house style with excellent results. His work was creative, professional, and delivered on time."
Bruno Vercruysse
Managing Director at Iluminas
★ ★ ★ ★ ★
"Nathan consistently provided creative solutions and professional support. His work exceeded expectations and left a lasting impact on our projects."
Filip Maertens
Owner at Mcars BVBA
