Programmatic Transparency in 2026: Why Agencies Are Fighting The Trade Desk (And Both Sides Have Questions to Answer) The Publicis and The Trade Desk dispute has been framed as a transparency scandal, but I think it is more interesting than that. What this dispute...
Having spent the better part of a decade leading multi-market digital transformation programs across APAC, and serving as Country Head at Ogilvy One within the WPP network here in Hong Kong, I have had a front-row seat to the pressures building inside the global...
The rise of contextual AI in commerce, where platforms use memory, context, and relational understanding to guide shoppers, is the most significant shift in digital retail of the decade. While much recent attention has focused on specific platforms and their AI...
In almost every conversation I have with clients about data and marketing technology, the question comes up: “Can’t we just use our data warehouse as a customer data platform (CDP)?” It’s easy to see why this is so appealing—organizations want to maximize existing...
I recently had an interesting conversation with a client who voiced a concern I’m hearing more and more often: "How do I know if the creative work I’m buying comes from a human, or if it’s been heavily influenced—or even entirely produced—by AI?" Is using AI in...
Media agencies are at a crossroads. Traditional models centered on cost-driven metrics and rigid RFP cycles are rapidly giving way to strategies that prioritize tangible business outcomes, empowered by advanced technology and agile operations. Today’s competitive...
Join our community to receive the latest updates on digital transformation, ecommerce trends, and innovative MarTech solutions. Subscribe now to stay ahead in the ever-evolving business landscape.