Nathan Petralia

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Post By Nathan

Data Warehousing as a CDP: Can You Really Have It All?

Data Warehousing as a CDP: Can You Really Have It All?

In almost every conversation I have with clients about data and marketing technology, the question comes up: “Can’t we just use our data warehouse as a customer data platform (CDP)?” It’s easy to see why this is so appealing—organizations want to maximize existing...

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Is using AI in creative work wrong?

Is using AI in creative work wrong?

I recently had an interesting conversation with a client who voiced a concern I’m hearing more and more often: "How do I know if the creative work I’m buying comes from a human, or if it’s been heavily influenced—or even entirely produced—by AI?" Is using AI in...

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