The marketing world has recently embraced the infinity loop as an evolution of the marketing funnel, and a revolutionary way to understand and engage with modern consumers. However, I’d argue that the concept of infinity loops has always existed, at least in the DNA...
Having spent over 15 years helping businesses across industries like retail, finance, and e-commerce scale their operations, I’ve seen how access to the right expertise at the right time can make or break a company’s growth trajectory. One of the most exciting...
As someone who has championed digital transformation projects across retail and finance sectors, I’ve had the privilege of seeing firsthand how these industries evolve in their approach to innovation. My experience working with global brands like Microsoft, Pandora,...
The financial industry in the Asia-Pacific (APAC) region faces unique challenges as it seeks to modernize its marketing strategies and better serve a diverse customer base. With fragmented regulatory frameworks, cultural nuances, and varying levels of technological...
In today’s digital-first world, a strong online presence is the cornerstone of any startup’s success. Your brand is more than just a logo or a tagline. It’s the story you tell, the emotions you evoke, and the trust you build with your audience. Over the years, I’ve...
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