Having led digital transformation initiatives across Asia Pacific for global brands ranging from luxury retail to financial services, I've experienced the professional services landscape from multiple angles. I've started my own boutique, worked client-side dealing...
In the midst of digital transformation, we're witnessing a seismic shift in how users discover content online. As someone who has led Marketing, Ecom, SEO and AI implementation strategies for global brands like Shiseido and worked extensively with emerging...
As a digital transformation strategist who has worked with global brands across multiple sectors, I've consistently observed that strong marketing fundamentals serve as the backbone of successful business growth. Whether working with luxury brands like Estée Lauder...
AI is reshaping how marketers approach campaigns, enabling us to personalize, optimize, and streamline strategies across various channels. While AI prompting frameworks like RCFC, RAISE, CRISPE, SPARK, and ROLE give structure to our prompts, pairing these frameworks...
The idea that "SaaS is being dismantled" by artificial intelligence (AI) has gained traction in recent conversations about the future of software. It’s a bold thesis, suggesting that AI advancements are fundamentally reshaping, if not outright replacing, the...
Leadership is more than just a title or position—it’s the driving force behind how organizations operate, innovate, and communicate. In the world of marketing and branding, leadership styles play a critical role in shaping strategies, messaging, and ultimately, how...
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