The rise of contextual AI in commerce, where platforms use memory, context, and relational understanding to guide shoppers, is the most significant shift in digital retail of the decade. While much recent attention has focused on specific platforms and their AI...
In almost every conversation I have with clients about data and marketing technology, the question comes up: “Can’t we just use our data warehouse as a customer data platform (CDP)?” It’s easy to see why this is so appealing—organizations want to maximize existing...
I recently had an interesting conversation with a client who voiced a concern I’m hearing more and more often: "How do I know if the creative work I’m buying comes from a human, or if it’s been heavily influenced—or even entirely produced—by AI?" Is using AI in...
Media agencies are at a crossroads. Traditional models centered on cost-driven metrics and rigid RFP cycles are rapidly giving way to strategies that prioritize tangible business outcomes, empowered by advanced technology and agile operations. Today’s competitive...
The recent news that the 133 cardinals have not yet elected a new Pope reminds us that transformative decisions require broad support. In the Vatican’s centuries-old process, a two-thirds majority is needed, ensuring that the chosen leader represents a collective...
The reported partnership between Shopify and OpenAI to integrate checkout capabilities directly into ChatGPT represents a potentially seismic shift in the e-commerce landscape. Having implemented omnichannel commerce solutions for Fortune 500 brands, I see this...
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