Empowering Your Business Through Innovation
Marketing, Ecommerce, Digital Transformation Strategy
Unlock the potential of your business with Nathan Petralia’s expertise in marketing, ecommerce, and digital transformation. Drive growth and efficiency with data-driven strategies and innovative solutions.
Meet Nathan Petralia
Nathan Petralia is a seasoned expert in Marketing, Ecommerce, and Digital Transformation, with over 15 years of experience driving measurable growth for start ups and global brands alike. Nathan blends creative problem-solving with data-driven strategies to address complex business challenges. He is passionate about empowering businesses to succeed in a fast-evolving digital landscape, fostering innovation, and building high-performing teams that drive sustainable growth.
Brands I worked with
Services
Nathan offers a diverse range of fractional services tailored to businesses of all sizes, from startups to global enterprises. With experience spanning multiple verticals, including retail, beauty, luxury, technology, and manufacturing, Nathan brings a deep understanding of industry-specific challenges. Each service is backed by real-world examples and measurable results, such as his work with renowned brands like Shiseido, Estée Lauder, Glassesgallery, and Ralph Lauren.
Whether you’re a startup aiming to scale or an established enterprise seeking transformation, Nathan’s expertise delivers results that matter.
Digital Marketing Strategy
Develop tailored roadmaps to drive innovation, enhance operational efficiency, and achieve your business goals with forward-thinking strategies.
Ecommerce Optimization
Transform and optimize your ecommerce platforms, increase sales and deliver superior user experiences through innovative solutions.
Martech Implementation
Build, integrate, and operate leading Marketing Automation platforms like Salesforce, Adobe & Klaviyo to maximize ROI and marketing efficiency.
AI & Data Analytics
Harness the power of machine learning and predictive analytics to enable smarter, data-driven decisions for sustainable growth.
CX Personalization
Enhance customer engagement and satisfaction with data-driven personalization strategies, powered by customer data platforms.
Team & Project Direction
Build and grow cross-functional, globally-distributed teams and partnerships, drive collaboration, and high-performance outcomes.
Schedule Your Consultation Today
Unlock the potential of your business with expert guidance in digital transformation, ecommerce, and MarTech leadership. Take the first step towards innovation and growth by scheduling a personalized consultation. Let Nathan’s strategic insights and cutting-edge solutions drive your success.
Insights and Innovations
Reflecting on My 5-Month Engagement with Silk Commerce
Over the past five months, I had the privilege of working with Silk Commerce as their Vice President of International Markets, focusing on expanding the agency’s reach in the fast-growing Asia-Pacific (APAC) region. This engagement was an exciting chapter in my...
Generative AI in Marketing: My Thoughts on the Industry’s Progress and Challenges
Recently, I added my voice to the Marketing Interactive article on the state of generative AI in APAC marketing. The piece explored how businesses in the region are adopting AI, the challenges they’re facing, and what needs to change for companies to realize its full...
My Time at Merkle Hong Kong
After nearly six incredible years with Merkle Hong Kong, I’ve officially transitioned from my role as Managing Director to explore new opportunities that align with my passion for shaping organizational strategy and driving digital growth initiatives. This next...
★ ★ ★ ★ ★
"Nathan is highly solution-oriented, entrepreneurial, and adaptable. His ability to deliver solutions to business challenges makes him a reliable partner."
Chor Tsang
Senior Manager, UX Consulting and Design, Digital Transformation at Shiseido Group
★ ★ ★ ★ ★
"I had the good fortune of working with Nathan for a couple of years. He has unrelenting enthusiasm, tenacity, and rigor to make things happen. He is one of the best business operators I have worked with."
Prasad Deshpande
Sr. Vice President & APAC Lead at Dentsu Global Services
★ ★ ★ ★ ★
"Nathan is proof that you don't have to be a 'creative' to be creative. He is an enthusiastic, passionate person who provides fresh perspectives and innovative solutions."
Ric Dunn
Creative Content Manager at Cathay Pacific
★ ★ ★ ★ ★
"I worked with Nathan and his team for a regional eCommerce portal launch. He was knowledgeable, professional, and always provided solutions when challenges arose."
Olina Fan
Regional E-commerce & Online Manager at Delonghi Group
★ ★ ★ ★ ★
"Nathan's design and web skills were invaluable as a founding member of CornerPortal. His insights into consumer tech and cutting-edge trends were a huge asset."
John Redfern
President & CEO at Eavor Technologies Inc.
★ ★ ★ ★ ★
"Nathan is always willing to contribute, whether it's solutions, time, or energy. His vast knowledge of eCommerce platforms and ability to adapt makes him a pleasure to work with."
Ed Williams
Director of Digital Experience at Tag
★ ★ ★ ★ ★
"Nathan pioneered Merkle's Hong Kong launch, created the market service set and go-to-market strategy, and rapidly scaled operations while achieving group revenue targets. He led and won several key regional accounts for the Dentsu group."
Anthony Chan
Chief Growth Officer B2B at Merkle
★ ★ ★ ★ ★
"Nathan has been a trusted partner since 2018. He helps clients make the right decisions and offers pragmatic solutions to complex problems."
Giovanni Cirillo
Global Ecommerce Director at IT Apparels
★ ★ ★ ★ ★
"Nathan did great work for Spark in its early stages by developing Salesforce.com as our CRM. He had a great attitude and fit in well with the team."
Chris Trigg
Co-Founder, Managing Director at OnGen Ltd
★ ★ ★ ★ ★
"Nathan developed our website logo and house style with excellent results. His work was creative, professional, and delivered on time."
Bruno Vercruysse
Managing Director at Iluminas
★ ★ ★ ★ ★
"Nathan consistently provided creative solutions and professional support. His work exceeded expectations and left a lasting impact on our projects."
Filip Maertens
Owner at Mcars BVBA
