Driving Sustainable Growth Through Business and Digital Transformation
From Digital Innovation to Enterprise Transformation
Unlock measurable business value by aligning strategy, technology, and operations—leveraging advanced analytics, AI, and digital ecosystems to reimagine customer engagement, accelerate growth, and build resilient organizations.
Nathan Petralia has nearly 20 years of experience driving growth and innovation for global enterprises including Estée Lauder, Shiseido, and Microsoft. Beginning his career at the forefront of digital, marketing, and ecommerce, Nathan has evolved into a trusted advisor on enterprise transformation, helping organizations not only adopt new technologies, but also reimagine the “why” behind change to unlock sustainable business value.
He bridges strategy and execution by combining data-driven insight, advanced analytics, and emerging technologies with a deep understanding of organizational dynamics. His work focuses on aligning customer experience, operating models, and leadership vision to deliver measurable outcomes. Passionate about enabling innovation and building high-performing teams, Nathan partners with executives to shape the future of their businesses in an era of continuous disruption.
Brands I worked with
Thoughts and ideas
Generative AI in Marketing: My Thoughts on the Industry’s Progress and Challenges
Recently, I added my voice to the Marketing Interactive article on the state of generative AI in APAC marketing. The piece explored how businesses in the region are adopting AI, the challenges they’re facing, and what needs to change for companies to realize its full...
My Time at Merkle Hong Kong
After nearly six incredible years with Merkle Hong Kong, I’ve officially transitioned from my role as Managing Director to explore new opportunities that align with my passion for shaping organizational strategy and driving digital growth initiatives. This next...
The Rise of Customer Experience Management: Why It Matters and How to Make the Most of It
Customer experience management (CXM) has emerged as a top priority for companies in today’s digital landscape. It refers to the strategic practice of intentionally designing frictionless, personalized customer interactions across all touchpoints and channels. The goal...
Connect With Me Today
Unlock new sources of growth and resilience with strategic guidance in business and digital transformation. Whether reimagining customer engagement, modernizing operating models, or leveraging AI and advanced analytics, Nathan helps leaders connect vision with execution to deliver measurable, lasting impact.
Take the first step toward meaningful transformation by scheduling a personalized consultation today.
LinkedIn Recommendations
"Nathan is highly solution-oriented, entrepreneurial, and adaptable. His ability to deliver solutions to business challenges makes him a reliable partner."
Chor Tsang
Senior Manager, UX Consulting and Design, Digital Transformation at Shiseido Group
"I had the good fortune of working with Nathan for a couple of years. He has unrelenting enthusiasm, tenacity, and rigor to make things happen. He is one of the best business operators I have worked with."
Prasad Deshpande
Sr. Vice President & APAC Lead at Dentsu Global Services
"Nathan is proof that you don't have to be a 'creative' to be creative. He is an enthusiastic, passionate person who provides fresh perspectives and innovative solutions."
Ric Dunn
Creative Content Manager at Cathay Pacific
"I worked with Nathan and his team for a regional eCommerce portal launch. He was knowledgeable, professional, and always provided solutions when challenges arose."
Olina Fan
Regional E-commerce & Online Manager at Delonghi Group
"Nathan's design and web skills were invaluable as a founding member of CornerPortal. His insights into consumer tech and cutting-edge trends were a huge asset."
John Redfern
President & CEO at Eavor Technologies Inc.
"Nathan is always willing to contribute, whether it's solutions, time, or energy. His vast knowledge of eCommerce platforms and ability to adapt makes him a pleasure to work with."
Ed Williams
Director of Digital Experience at Tag
"Nathan pioneered Merkle's Hong Kong launch, created the market service set and go-to-market strategy, and rapidly scaled operations while achieving group revenue targets. He led and won several key regional accounts for the Dentsu group."
Anthony Chan
Chief Growth Officer B2B at Merkle
"Nathan has been a trusted partner since 2018. He helps clients make the right decisions and offers pragmatic solutions to complex problems."
Giovanni Cirillo
Global Ecommerce Director at IT Apparels
"Nathan did great work for Spark in its early stages by developing Salesforce.com as our CRM. He had a great attitude and fit in well with the team."
Chris Trigg
Co-Founder, Managing Director at OnGen Ltd
"Nathan developed our website logo and house style with excellent results. His work was creative, professional, and delivered on time."
Bruno Vercruysse
Managing Director at Iluminas
"Nathan consistently provided creative solutions and professional support. His work exceeded expectations and left a lasting impact on our projects."
Filip Maertens
Owner at Mcars BVBA
