Programmatic Transparency in 2026: Why Agencies Are Fighting The Trade Desk
The Publicis and The Trade Desk dispute has been framed as a transparency scandal, but I think it is more interesting than that. What this dispute actually…
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Thinking at the intersection of enterprise AI, digital transformation, and what it takes to make change stick inside large organisations.
AI & Technology
How AI is reshaping enterprise strategy, operations, and the humans navigating the shift.
Digital Transformation
The work behind the roadmaps — governance, change management, and delivery at scale in APAC.
Redefining Media Agency Success: Embracing Innovation in the Digital Era
Media agencies are at a crossroads. Traditional models centered on cost-driven metrics and rigid RFP cycles are rapidly giving way to strategies that…
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Generative AI in Marketing: My Thoughts on the Industry’s Progress and Challenges
Recently, I added my voice to the Marketing Interactive article on the state of generative AI in APAC marketing. The piece explored how businesses in the…
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The Ad Agency Holding Company Transformation: What 2026 Is Really Telling Us About the Future of Marketing
Having spent the better part of a decade leading multi-market digital transformation programs across APAC, and serving as Country Head at Ogilvy One within the…
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Boutiques, Agencies, or Consultancies? Which one should you work with?
Having led digital transformation initiatives across Asia Pacific for global brands ranging from luxury retail to financial services, I've experienced the…
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Is using AI in creative work wrong?
I recently had an interesting conversation with a client who voiced a concern I’m hearing more and more often: "How do I know if the creative work I’m buying…
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How Fractional Marketing Can Revolutionize Startups and Small Businesses
Having spent over 15 years helping businesses across industries like retail, finance, and e-commerce scale their operations, I’ve seen how access to the right…
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