Your Brain Was Not Built for This: Why I Built a Second One in Obsidian
I had a moment a few months ago that I suspect a lot of people in leadership positions will recognize. I was preparing for a client meeting, and I knew I had…
Read more →Perspectives on Technology and Change
Thinking at the intersection of enterprise AI, digital transformation, and what it takes to make change stick inside large organisations.
AI & Technology
How AI is reshaping enterprise strategy, operations, and the humans navigating the shift.
Digital Transformation
The work behind the roadmaps — governance, change management, and delivery at scale in APAC.
Mastering AI Prompting Frameworks for Marketers: Transforming Campaigns with Precision and the Right AI Tools
AI is reshaping how marketers approach campaigns, enabling us to personalize, optimize, and streamline strategies across various channels. While AI prompting…
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Is using AI in creative work wrong?
I recently had an interesting conversation with a client who voiced a concern I’m hearing more and more often: "How do I know if the creative work I’m buying…
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How AI and Human Imagination Work Together to Break Barriers
AI and human imagination are often seen as opposing forces, but in reality, they are deeply complementary. As someone who has worked extensively with AI-driven…
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The AI Revolution: How LLMs Are Reshaping Search and the Future of SEO
In the midst of digital transformation, we're witnessing a seismic shift in how users discover content online. As someone who has led Marketing, Ecom, SEO and…
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Generative AI in Marketing: My Thoughts on the Industry’s Progress and Challenges
Recently, I added my voice to the Marketing Interactive article on the state of generative AI in APAC marketing. The piece explored how businesses in the…
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