Insights into Digital Transformation
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Delve into the latest trends and strategies in digital transformation, AI integration, and ecommerce optimization to drive your business forward.
AI in Marketing
Discover how AI is revolutionizing marketing strategies and enhancing customer engagement.
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Latest Articles by Nathan Petralia
The Future of Social Commerce: Why Brands Need to Own Their Customer Data
As someone who has spent years working at the intersection of eCommerce, digital strategy, customer experience, and analytics, I’ve seen how the dynamics between brands and consumers have evolved over time. What’s become increasingly clear is that the brands that...
Reflecting on My 5-Month Engagement with Silk Commerce
Over the past five months, I had the privilege of working with Silk Commerce as their Vice President of International Markets, focusing on expanding the agency’s reach in the fast-growing Asia-Pacific (APAC) region. This engagement was an exciting chapter in my...
Generative AI in Marketing: My Thoughts on the Industry’s Progress and Challenges
Recently, I added my voice to the Marketing Interactive article on the state of generative AI in APAC marketing. The piece explored how businesses in the region are adopting AI, the challenges they’re facing, and what needs to change for companies to realize its full...
My Time at Merkle Hong Kong
After nearly six incredible years with Merkle Hong Kong, I’ve officially transitioned from my role as Managing Director to explore new opportunities that align with my passion for shaping organizational strategy and driving digital growth initiatives. This next...
The Rise of Customer Experience Management: Why It Matters and How to Make the Most of It
Customer experience management (CXM) has emerged as a top priority for companies in today’s digital landscape. It refers to the strategic practice of intentionally designing frictionless, personalized customer interactions across all touchpoints and channels. The goal...
New Merkle MD
In an exciting development for Dentsu International Hong Kong, Nathan Petralia has been promoted to managing director of Merkle, the agency's newly launched Customer Experience Management (CXM) service line. This strategic move underscores Dentsu's commitment to...
Shoppable media as an omnichannel strategy, a WARC exclusive article
(Cover photo of this article is copyright WARC, source: https://www.warc.com/reports) I had the opportunity to write an article for WARC. This WARC exclusive article talks about shoppable media, which has been one of the hottest topics for our industry recently....
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