Insights into Digital Transformation

Explore Strategies for Business Growth

Delve into the latest trends and strategies in digital transformation, AI integration, and ecommerce optimization to drive your business forward.

AI in Marketing

Discover how AI is revolutionizing marketing strategies and enhancing customer engagement.

Ecommerce Strategies

Learn about innovative ecommerce strategies that boost sales and improve user experience.

Latest Articles by Nathan Petralia

Is using AI in creative work wro?

I recently had an interesting conversation with a client who voiced a concern I’m hearing more and more often: "How do I know if the creative work I’m buying comes from a human, or if it’s been heavily influenced—or even entirely produced—by AI?" Is using AI in...

Redefining Media Agency Success: Embracing Innovation in the Digital Era

Media agencies are at a crossroads. Traditional models centered on cost-driven metrics and rigid RFP cycles are rapidly giving way to strategies that prioritize tangible business outcomes, empowered by advanced technology and agile operations. Today’s competitive...

Leadership Lessons from the Vatican: Consensus as a Catalyst for Digital Transformation

The recent news that the 133 cardinals have not yet elected a new Pope reminds us that transformative decisions require broad support. In the Vatican’s centuries-old process, a two-thirds majority is needed, ensuring that the chosen leader represents a collective...
Crafting a Strong Digital Identity for Startups

Crafting a Strong Digital Identity for Startups

In today’s digital-first world, a strong online presence is the cornerstone of any startup’s success. Your brand is more than just a logo or a tagline. It’s the story you tell, the emotions you evoke, and the trust you build with your audience. Over the years, I’ve...

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Reflecting on My 5-Month Engagement with Silk Commerce

Reflecting on My 5-Month Engagement with Silk Commerce

Over the past five months, I had the privilege of working with Silk Commerce as their Vice President of International Markets, focusing on expanding the agency’s reach in the fast-growing Asia-Pacific (APAC) region. This engagement was an exciting chapter in my...

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My Time at Merkle Hong Kong

My Time at Merkle Hong Kong

After nearly six incredible years with Merkle Hong Kong, I’ve officially transitioned from my role as Managing Director to explore new opportunities that align with my passion for shaping organizational strategy and driving digital growth initiatives. This next...

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New Merkle MD

New Merkle MD

In an exciting development for Dentsu International Hong Kong, Nathan Petralia has been promoted to managing director of Merkle, the agency's newly launched Customer Experience Management (CXM) service line. This strategic move underscores Dentsu's commitment to...

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