Insights into Digital Transformation

Explore Strategies for Business Growth

Delve into the latest trends and strategies in digital transformation, AI integration, and ecommerce optimization to drive your business forward.

AI in Marketing

Discover how AI is revolutionizing marketing strategies and enhancing customer engagement.

Ecommerce Strategies

Learn about innovative ecommerce strategies that boost sales and improve user experience.

Latest Articles by Nathan Petralia

Mastering AI Prompting Frameworks for Marketers: Transforming Campaigns with Precision and the Right AI Tools

AI is reshaping how marketers approach campaigns, enabling us to personalize, optimize, and streamline strategies across various channels. While AI prompting frameworks like RCFC, RAISE, CRISPE, SPARK, and ROLE give structure to our prompts, pairing these frameworks...

Is SaaS Being Dismantled by AI?

The idea that "SaaS is being dismantled" by artificial intelligence (AI) has gained traction in recent conversations about the future of software. It’s a bold thesis, suggesting that AI advancements are fundamentally reshaping, if not outright replacing, the...

Leadership Styles and Their Impact on Marketing and Branding

Leadership is more than just a title or position—it’s the driving force behind how organizations operate, innovate, and communicate. In the world of marketing and branding, leadership styles play a critical role in shaping strategies, messaging, and ultimately, how...
New Merkle MD

New Merkle MD

In an exciting development for Dentsu International Hong Kong, Nathan Petralia has been promoted to managing director of Merkle, the agency's newly launched Customer Experience Management (CXM) service line. This strategic move underscores Dentsu's commitment to...

read more

Schedule Your Consultation with Nathan

Unlock the potential of your business with expert guidance from Nathan Petralia. Schedule a consultation today to explore tailored digital transformation strategies that drive growth and innovation.