Insights into Digital Transformation
Explore Strategies for Business Growth
Delve into the latest trends and strategies in digital transformation, AI integration, and ecommerce optimization to drive your business forward.
AI in Marketing
Discover how AI is revolutionizing marketing strategies and enhancing customer engagement.
Ecommerce Strategies
Learn about innovative ecommerce strategies that boost sales and improve user experience.
Latest Articles by Nathan Petralia
The Rise of Customer Experience Management: Why It Matters and How to Make the Most of It
Customer experience management (CXM) has emerged as a top priority for companies in today’s digital landscape. It refers to the strategic practice of intentionally designing frictionless, personalized customer interactions across all touchpoints and channels. The goal...
New Merkle MD
In an exciting development for Dentsu International Hong Kong, Nathan Petralia has been promoted to managing director of Merkle, the agency's newly launched Customer Experience Management (CXM) service line. This strategic move underscores Dentsu's commitment to...
Shoppable media as an omnichannel strategy, a WARC exclusive article
(Cover photo of this article is copyright WARC, source: https://www.warc.com/reports) I had the opportunity to write an article for WARC. This WARC exclusive article talks about shoppable media, which has been one of the hottest topics for our industry recently....
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