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AI in Marketing
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Latest Articles by Nathan Petralia
How AI and Human Imagination Work Together to Break Barriers
AI and human imagination are often seen as opposing forces, but in reality, they are deeply complementary. As someone who has worked extensively with AI-driven solutions in industries like retail, e-commerce, and finance, I’ve witnessed firsthand how the synergy of AI...
Why Retail Often Leads in Digital Innovation Over Banking (and What We Can Learn From It)
As someone who has championed digital transformation projects across retail and finance sectors, I’ve had the privilege of seeing firsthand how these industries evolve in their approach to innovation. My experience working with global brands like Microsoft, Pandora,...
Bringing the Retail Mindset to Finance: How Personalization Can Transform Banking in APAC
The financial industry in the Asia-Pacific (APAC) region faces unique challenges as it seeks to modernize its marketing strategies and better serve a diverse customer base. With fragmented regulatory frameworks, cultural nuances, and varying levels of technological...
Crafting a Strong Digital Identity for Startups
In today’s digital-first world, a strong online presence is the cornerstone of any startup’s success. Your brand is more than just a logo or a tagline. It’s the story you tell, the emotions you evoke, and the trust you build with your audience. Over the years, I’ve...
The Power of Engagement: How Buy.social’s Messaging and Notifications System Stands Out
When building a platform designed to empower brands, one of the most important questions we kept coming back to was this: How do we help brands not just attract customers but keep them coming back? The solution we arrived at is one of the simplest yet most impactful...
The Future of Social Commerce: Why Brands Need to Own Their Customer Data
As someone who has spent years working at the intersection of eCommerce, digital strategy, customer experience, and analytics, I’ve seen how the dynamics between brands and consumers have evolved over time. What’s become increasingly clear is that the brands that...
Reflecting on My 5-Month Engagement with Silk Commerce
Over the past five months, I had the privilege of working with Silk Commerce as their Vice President of International Markets, focusing on expanding the agency’s reach in the fast-growing Asia-Pacific (APAC) region. This engagement was an exciting chapter in my...
Generative AI in Marketing: My Thoughts on the Industry’s Progress and Challenges
Recently, I added my voice to the Marketing Interactive article on the state of generative AI in APAC marketing. The piece explored how businesses in the region are adopting AI, the challenges they’re facing, and what needs to change for companies to realize its full...
My Time at Merkle Hong Kong
After nearly six incredible years with Merkle Hong Kong, I’ve officially transitioned from my role as Managing Director to explore new opportunities that align with my passion for shaping organizational strategy and driving digital growth initiatives. This next...
The Rise of Customer Experience Management: Why It Matters and How to Make the Most of It
Customer experience management (CXM) has emerged as a top priority for companies in today’s digital landscape. It refers to the strategic practice of intentionally designing frictionless, personalized customer interactions across all touchpoints and channels. The goal...
New Merkle MD
In an exciting development for Dentsu International Hong Kong, Nathan Petralia has been promoted to managing director of Merkle, the agency's newly launched Customer Experience Management (CXM) service line. This strategic move underscores Dentsu's commitment to...
Shoppable media as an omnichannel strategy, a WARC exclusive article
(Cover photo of this article is copyright WARC, source: https://www.warc.com/reports) I had the opportunity to write an article for WARC. This WARC exclusive article talks about shoppable media, which has been one of the hottest topics for our industry recently....
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