Insights into Digital Transformation

Explore Strategies for Business Growth

Delve into the latest trends and strategies in digital transformation, AI integration, and ecommerce optimization to drive your business forward.

AI in Marketing

Discover how AI is revolutionizing marketing strategies and enhancing customer engagement.

Ecommerce Strategies

Learn about innovative ecommerce strategies that boost sales and improve user experience.

Latest Articles by Nathan Petralia

AI Shopping Revolution: Will Shopify’s ChatGPT Integration Redefine Retail Strategy?

The reported partnership between Shopify and OpenAI to integrate checkout capabilities directly into ChatGPT represents a potentially seismic shift in the e-commerce landscape. Having implemented omnichannel commerce solutions for Fortune 500 brands, I see this...

Boutiques, Agencies, or Consultancies? Which one should you work with?

Having led digital transformation initiatives across Asia Pacific for global brands ranging from luxury retail to financial services, I've experienced the professional services landscape from multiple angles. I've started my own boutique, worked client-side dealing...

The AI Revolution: How LLMs Are Reshaping Search and the Future of SEO

In the midst of digital transformation, we're witnessing a seismic shift in how users discover content online. As someone who has led Marketing, Ecom, SEO and AI implementation strategies for global brands like Shiseido and worked extensively with emerging...
Reflecting on My 5-Month Engagement with Silk Commerce

Reflecting on My 5-Month Engagement with Silk Commerce

Over the past five months, I had the privilege of working with Silk Commerce as their Vice President of International Markets, focusing on expanding the agency’s reach in the fast-growing Asia-Pacific (APAC) region. This engagement was an exciting chapter in my...

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My Time at Merkle Hong Kong

My Time at Merkle Hong Kong

After nearly six incredible years with Merkle Hong Kong, I’ve officially transitioned from my role as Managing Director to explore new opportunities that align with my passion for shaping organizational strategy and driving digital growth initiatives. This next...

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New Merkle MD

New Merkle MD

In an exciting development for Dentsu International Hong Kong, Nathan Petralia has been promoted to managing director of Merkle, the agency's newly launched Customer Experience Management (CXM) service line. This strategic move underscores Dentsu's commitment to...

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