Contextual AI for ecommerce: Beyond the Click and Into the Conversation
The rise of contextual AI in commerce, where platforms use memory, context, and relational understanding to guide shoppers, is the most significant shift in…
Read more →Perspectives on Technology and Change
Thinking at the intersection of enterprise AI, digital transformation, and what it takes to make change stick inside large organisations.
AI & Technology
How AI is reshaping enterprise strategy, operations, and the humans navigating the shift.
Digital Transformation
The work behind the roadmaps — governance, change management, and delivery at scale in APAC.
E-commerce in 2025: Trends, Statistics, and Strategies to Stay Ahead
E-commerce has become a cornerstone of global retail, and as we move into 2025, its growth shows no signs of slowing. The ongoing digitalization of modern…
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The Future of Social Commerce: Why Brands Need to Own Their Customer Data
As someone who has spent years working at the intersection of eCommerce, digital strategy, customer experience, and analytics, I’ve seen how the dynamics…
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AI Shopping Revolution: Will Shopify's ChatGPT Integration Redefine Retail Strategy?
The reported partnership between Shopify and OpenAI to integrate checkout capabilities directly into ChatGPT represents a potentially seismic shift in the…
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Why Retail Often Leads in Digital Innovation Over Banking (and What We Can Learn From It)
As someone who has championed digital transformation projects across retail and finance sectors, I’ve had the privilege of seeing firsthand how these…
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The Rise of Customer Experience Management: Why It Matters and How to Make the Most of It
Customer experience management (CXM) has emerged as a top priority for companies in today’s digital landscape. It refers to the strategic practice of…
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Infinity Loops: The Framework Behind Successful Brand Stories
The marketing world has recently embraced the infinity loop as an evolution of the marketing funnel, and a revolutionary way to understand and engage with…
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The Power of Engagement: How Buy.social’s Messaging and Notifications System Stands Out
When building a platform designed to empower brands, one of the most important questions we kept coming back to was this: How do we help brands not just…
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Shoppable media as an omnichannel strategy, a WARC exclusive article
(Cover photo of this article is copyright WARC, source: https://www.warc.com/reports) I had the opportunity to write an article for WARC. This WARC exclusive…
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