by Nathan Petralia | May 29, 2025 | Ideas
I recently had an interesting conversation with a client who voiced a concern I’m hearing more and more often: “How do I know if the creative work I’m buying comes from a human, or if it’s been heavily influenced—or even entirely produced—by AI?” Is using...
by Nathan Petralia | Apr 9, 2025 | Ideas
In the midst of digital transformation, we’re witnessing a seismic shift in how users discover content online. As someone who has led Marketing, Ecom, SEO and AI implementation strategies for global brands like Shiseido and worked extensively with emerging...
