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Contextual AI for ecommerce: Beyond the Click and Into the Conversation

Contextual AI for ecommerce: Beyond the Click and Into the Conversation

by Nathan Petralia | Aug 28, 2025 | Ideas

The rise of contextual AI in commerce, where platforms use memory, context, and relational understanding to guide shoppers, is the most significant shift in digital retail of the decade. While much recent attention has focused on specific platforms and their AI...

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