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The Future of Social Commerce: Why Brands Need to Own Their Customer Data

The Future of Social Commerce: Why Brands Need to Own Their Customer Data

by Nathan Petralia | Jan 5, 2025 | Ideas

As someone who has spent years working at the intersection of eCommerce, digital strategy, customer experience, and analytics, I’ve seen how the dynamics between brands and consumers have evolved over time. What’s become increasingly clear is that the brands that...

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