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Data Warehousing as a CDP: Can You Really Have It All?

Data Warehousing as a CDP: Can You Really Have It All?

by Nathan Petralia | Jun 13, 2025 | Ideas

In almost every conversation I have with clients about data and marketing technology, the question comes up: “Can’t we just use our data warehouse as a customer data platform (CDP)?” It’s easy to see why this is so appealing—organizations want to maximize existing...

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