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Infinity Loops: The Framework Behind Successful Brand Stories

Infinity Loops: The Framework Behind Successful Brand Stories

by Nathan Petralia | Feb 21, 2025 | Case Studies

The marketing world has recently embraced the infinity loop as an evolution of the marketing funnel, and a revolutionary way to understand and engage with modern consumers. However, I’d argue that the concept of infinity loops has always existed, at least in the DNA...
The Power of Engagement: How Buy.social’s Messaging and Notifications System Stands Out

The Power of Engagement: How Buy.social’s Messaging and Notifications System Stands Out

by Nathan Petralia | Jan 6, 2025 | Ideas

When building a platform designed to empower brands, one of the most important questions we kept coming back to was this: How do we help brands not just attract customers but keep them coming back? The solution we arrived at is one of the simplest yet most impactful...

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