by Nathan Petralia | May 12, 2025 | Ideas
Media agencies are at a crossroads. Traditional models centered on cost-driven metrics and rigid RFP cycles are rapidly giving way to strategies that prioritize tangible business outcomes, empowered by advanced technology and agile operations. Today’s competitive...
by Nathan Petralia | Apr 4, 2025 | Ideas
As a digital transformation strategist who has worked with global brands across multiple sectors, I’ve consistently observed that strong marketing fundamentals serve as the backbone of successful business growth. Whether working with luxury brands like Estée...
