by Nathan Petralia | Jun 13, 2025 | Ideas
In almost every conversation I have with clients about data and marketing technology, the question comes up: “Can’t we just use our data warehouse as a customer data platform (CDP)?” It’s easy to see why this is so appealing—organizations want to maximize existing...
by Nathan Petralia | May 29, 2025 | Ideas
I recently had an interesting conversation with a client who voiced a concern I’m hearing more and more often: “How do I know if the creative work I’m buying comes from a human, or if it’s been heavily influenced—or even entirely produced—by AI?” Is using...
by Nathan Petralia | May 8, 2025 | Ideas
The recent news that the 133 cardinals have not yet elected a new Pope reminds us that transformative decisions require broad support. In the Vatican’s centuries-old process, a two-thirds majority is needed, ensuring that the chosen leader represents a collective...
by Nathan Petralia | Apr 11, 2025 | Case Studies, Ideas
Having led digital transformation initiatives across Asia Pacific for global brands ranging from luxury retail to financial services, I’ve experienced the professional services landscape from multiple angles. I’ve started my own boutique, worked...
by Nathan Petralia | Apr 9, 2025 | Ideas
In the midst of digital transformation, we’re witnessing a seismic shift in how users discover content online. As someone who has led Marketing, Ecom, SEO and AI implementation strategies for global brands like Shiseido and worked extensively with emerging...
