by Nathan Petralia | Feb 12, 2025 | Ideas
E-commerce has become a cornerstone of global retail, and as we move into 2025, its growth shows no signs of slowing. The ongoing digitalization of modern life, coupled with the rise of artificial intelligence (AI), mobile commerce, and sustainable practices, is...
by Nathan Petralia | Jan 5, 2025 | Ideas
As someone who has spent years working at the intersection of eCommerce, digital strategy, customer experience, and analytics, I’ve seen how the dynamics between brands and consumers have evolved over time. What’s become increasingly clear is that the brands that...
by Nathan Petralia | May 3, 2022 | Ideas
(Cover photo of this article is copyright WARC, source: https://www.warc.com/reports) I had the opportunity to write an article for WARC. This WARC exclusive article talks about shoppable media, which has been one of the hottest topics for our industry recently....
