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The Rise of Customer Experience Management: Why It Matters and How to Make the Most of It

The Rise of Customer Experience Management: Why It Matters and How to Make the Most of It

by Nathan Petralia | Dec 1, 2023 | Ideas

Customer experience management (CXM) has emerged as a top priority for companies in today’s digital landscape. It refers to the strategic practice of intentionally designing frictionless, personalized customer interactions across all touchpoints and channels. The goal...

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