Is Salesforce Becoming Invisible on Purpose, or Becoming Irrelevant?
I came across a LinkedIn post this week that made me stop scrolling. The argument was simple but provocative: everyone thinks AI will enhance Salesforce, but…
Read more →Perspectives on Technology and Change
Thinking at the intersection of enterprise AI, digital transformation, and what it takes to make change stick inside large organisations.
AI & Technology
How AI is reshaping enterprise strategy, operations, and the humans navigating the shift.
Digital Transformation
The work behind the roadmaps — governance, change management, and delivery at scale in APAC.
Marketing 101: Fundamental Principles for Sustainable Business Growth
As a digital transformation strategist who has worked with global brands across multiple sectors, I've consistently observed that strong marketing fundamentals…
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Best Practices for Founders: Integrating AI and SEO for Effective Digital Campaign Management
Unlock the potential of AI and SEO integration to elevate your digital campaigns. Discover how combining these innovative strategies can enhance search engine rankings, personalize content, and automate tasks, driving substantial growth for your business.
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The Power of Engagement: How Buy.social’s Messaging and Notifications System Stands Out
When building a platform designed to empower brands, one of the most important questions we kept coming back to was this: How do we help brands not just…
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Shoppable media as an omnichannel strategy, a WARC exclusive article
(Cover photo of this article is copyright WARC, source: https://www.warc.com/reports) I had the opportunity to write an article for WARC. This WARC exclusive…
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Programmatic Transparency in 2026: Why Agencies Are Fighting The Trade Desk
The Publicis and The Trade Desk dispute has been framed as a transparency scandal, but I think it is more interesting than that. What this dispute actually…
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Mastering AI Prompting Frameworks for Marketers: Transforming Campaigns with Precision and the Right AI Tools
AI is reshaping how marketers approach campaigns, enabling us to personalize, optimize, and streamline strategies across various channels. While AI prompting…
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How Fractional Marketing Can Revolutionize Startups and Small Businesses
Having spent over 15 years helping businesses across industries like retail, finance, and e-commerce scale their operations, I’ve seen how access to the right…
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The Future of Social Commerce: Why Brands Need to Own Their Customer Data
As someone who has spent years working at the intersection of eCommerce, digital strategy, customer experience, and analytics, I’ve seen how the dynamics…
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Data Warehousing as a CDP: Can You Really Have It All?
In almost every conversation I have with clients about data and marketing technology, the question comes up: “Can’t we just use our data warehouse as a…
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Is SaaS Being Dismantled by AI?
The idea that "SaaS is being dismantled" by artificial intelligence (AI) has gained traction in recent conversations about the future of software. It’s a bold…
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Crafting a Strong Digital Identity for Startups
In today’s digital-first world, a strong online presence is the cornerstone of any startup’s success. Your brand is more than just a logo or a tagline. It’s…
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The Rise of Customer Experience Management: Why It Matters and How to Make the Most of It
Customer experience management (CXM) has emerged as a top priority for companies in today’s digital landscape. It refers to the strategic practice of…
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