As someone who has championed digital transformation projects across retail and finance sectors, I’ve had the privilege of seeing firsthand how these industries evolve in their approach to innovation. My experience working with global brands like Microsoft, Pandora,...
When building a platform designed to empower brands, one of the most important questions we kept coming back to was this: How do we help brands not just attract customers but keep them coming back? The solution we arrived at is one of the simplest yet most impactful...
As someone who has spent years working at the intersection of eCommerce, digital strategy, customer experience, and analytics, I’ve seen how the dynamics between brands and consumers have evolved over time. What’s become increasingly clear is that the brands that...
Recently, I added my voice to the Marketing Interactive article on the state of generative AI in APAC marketing. The piece explored how businesses in the region are adopting AI, the challenges they’re facing, and what needs to change for companies to realize its full...
Customer experience management (CXM) has emerged as a top priority for companies in today’s digital landscape. It refers to the strategic practice of intentionally designing frictionless, personalized customer interactions across all touchpoints and channels. The goal...
(Cover photo of this article is copyright WARC, source: https://www.warc.com/reports) I had the opportunity to write an article for WARC. This WARC exclusive article talks about shoppable media, which has been one of the hottest topics for our industry recently....
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